The white label CRM for agencies, with the whole bill on the table
HighLevel runs CRM, funnels, texting, calling, reviews and AI phone agents for your clients under your brand. Plans start at $97 a month. The plan is rarely the biggest cost, so we show every usage rate and let you add it up first.
Independent guide. Prices checked September 29, 2026. We earn a commission if you buy through our links, at no extra cost to you. How we make money.
HighLevel plans, per month
| Starter 3 clients | $97 |
| Unlimited unlimited | $297 |
| Agency Pro unlimited | $497 |
CALLERHi, do you have anything Thursday for a boiler service?
AI AGENTI have 9am or 2:30pm on Thursday. Which suits you?
CALLER2:30 works.
AI AGENTBooked. You will get a text confirmation now.
Example: 10 clients on Unlimited
$467
a month, plan plus usage
- Plan$297
- Texts, calls, email, numbers$170
What HighLevel costs, plan by plan
Three plans. The jump from Starter to Unlimited buys unlimited client accounts. The jump to Agency Pro buys SaaS Mode, so you can resell it and mark up usage.
| Starter Up to 3 clients | Unlimited Our pick for agencies | Agency Pro For reselling | |
|---|---|---|---|
| Monthly | $97/mo | $297/mo | $497/mo |
| Annual | $970/yr2 months free | $2,970/yr2 months free | $4,970/yr2 months free |
| Client sub-accounts | 3 | Unlimited | Unlimited |
| SaaS Mode | No | No | Yes |
| Rebill phone and email | No | Phone and email at cost | With your markup |
| API access | Not stated | Basic | Advanced |
| Best for | Freelancers and single businesses | Agencies running client accounts | Agencies reselling HighLevel as their own software |
| 14 day free trial on every plan | Try Starter | Try Unlimited | Try Agency Pro |
List prices in US dollars from HighLevel's pricing page, checked 2026-09-29. Texts, calls, email and AI are billed by usage on every plan. Full pricing and usage rates or cost your client list.
Pick your question
Every guide starts with the short answer, then shows the numbers behind it.
Cost and profit calculator
Plan, texts, calls, emails and AI minutes for your client count, plus what you keep if you resell.
Open the calculator →GoHighLevel pricing
Every plan, every usage rate, and the costs most reviews leave out.
From $97/moGoHighLevel review
What it does well, where it frustrates agencies, and who should skip it.
Read the review →Voice AI
The AI phone agent that answers and books calls. What a minute costs and what agencies charge.
See Voice AI →AI Employee
The AI bundle for chat, voice, content and reviews, and when the flat fee beats paying per use.
Read the guide →SaaS Mode
Resell HighLevel as your own software, set your prices, and mark up every text and call.
How it works →Free trial
14 days on every plan, card required. What to test before it ends.
Trial guide →HighLevel vs HubSpot
Cheaper and white label against deeper reporting and a cleaner build.
Compare →Alternatives
When ClickFunnels, HubSpot, Vendasta or others fit better, and what they cost.
See alternatives →Browse the library
Costs and setup for your business type, AI call answering by industry, and fair comparisons with the tools you are weighing up.
GoHighLevel by industry
All-in monthly cost, the five workflows to build first and the right plan for 130 business types.
Find your industry →AI receptionists by industry
Cost per answered call, a sample script and handoff rules, from dentists to towing companies.
See the guides →GoHighLevel compared
Side by side with 100+ CRMs, funnel builders, email tools, field service apps and voice AI platforms.
Compare tools →Every feature explained
What each part of HighLevel does, the plan it needs and what it costs, plus 60 common questions answered.
Browse features →Voice AI is where agencies make or lose the margin
An AI agent that answers every call, books the job and texts a confirmation is the easiest thing to sell a plumber, a dentist or a law firm. It is also billed by the minute. HighLevel charges $0.045 a minute for the voice engine plus $0.015 for the standard voice, then AI model tokens and phone minutes on top. With a budget model that lands near $0.068 a minute before the phone line, so a client taking 600 minutes of AI calls costs you roughly $49 a month.
Price the retainer from that number, not from a guess. Our Voice AI guide breaks the minute down, and the calculator does the math for your client list.
One client, 600 Voice AI minutes a month, pay per use
- Voice AI at about $0.068/min$40.80
- Phone minutes at $0.01165/min$6.99
- Phone number$1.15
- Your cost$48.94
Or $97/mo per client on AI Employee Unlimited, which covers Voice AI under fair use. Phone minutes still apply.
Who HighLevel suits, and who should skip it
Good fit: agencies selling lead generation, booking and follow-up to local service businesses; agencies that want one login for funnels, CRM, texting, calling, reviews and AI; anyone ready to resell software under their own brand.
Poor fit: a single business that only needs email marketing; teams that need enterprise reporting and a polished interface out of the box; anyone without the time to learn a large tool. Read the full review for the complaints that come up most.
HighLevel Unlimited
$297 a month, unlimited client accounts
- CRM, funnels, websites, calendars and reviews
- Two-way texting, calling and email by usage
- Voice AI and AI Employee as add-ons
- Upgrade to Agency Pro for SaaS Mode later
14 day free trial on every plan. Card required.
Questions agencies ask first
What is a white label CRM for agencies?
It is CRM and marketing software an agency can put its own name, logo and domain on, then give to clients as its own product. HighLevel is the best known example: clients log in to your branded web app, and on the Agency Pro plan you can sell it as a subscription and bill usage with your markup. Our SaaS Mode guide explains how.
How much does HighLevel cost per month?
Plans are $97, $297 and $497 a month, or $970, $2970 and $4970 a year. Phone calls, texts, email sends and AI features are billed on top by usage. The pricing guide lists every rate and the calculator adds them up.
Is there a free trial?
Yes. HighLevel offers a 14 day free trial on every plan. A card is required, billing starts automatically when the trial ends unless you cancel, and texts or calls you make during the trial can be charged. The free trial guide covers what to test.
Which plan should an agency start on?
If you will run more than three client accounts, Unlimited at $297 is usually the right start because sub-accounts are unlimited. Move to Agency Pro when you want to resell HighLevel under your brand with SaaS Mode and rebill usage with a markup. SaaS Mode explained.
Is HighLevel better than HubSpot or ClickFunnels for an agency?
For agencies serving local businesses, usually yes on price and white labeling, and no on polish and reporting depth. We compare them line by line in HighLevel vs HubSpot and HighLevel vs ClickFunnels.